The new flagship from Audi arrives. Since not so popular as BMW 7 Series and Mercedes-Benz S-class, Audi aims to improve their sale numbers. Sales numbers of Audi A8 can’t get past four digit number but it can’t be that surprising since demand for full-size luxury cars isn’t on a high level. Now we talk about next generation of Audi A8. Audi’s tech chief said, “It will be the most innovative car on the market when it comes out”. Everyone boasts with their own products, but will 2018 Audi A8 be that good, we will have to wait and see? And here are the things we know.
2018 Audi A8 – New Design
This model will use MLB Evo platform which also underpins Q7 and it will certainly result in reducing weight. Of course, it will still be heavy but today every pound counts. Not only that but more alternative powertrains can fit in it. As for design, this is the first model that was done from scratch under the guidance of Marc Lichte, head design, who was responsible for Audi Prologue Concept. But it will remain an Audi. As we can see from the spy photos, 2018 Audi A8 takes many design cues from the mentioned concept. The biggest change to new A8 can be seen on the front where they installed much wider grille with angular headlights. The rear end holds thin, sleek rear lights to round overall design.
Note: Image of Audi Prologue Concept
2018 Audi A8 – Innovative Technology
The interior will be packed with features, and we don’t talk about leather upholstery and other high-quality materials since this is mandatory for this type of vehicles. We talk about technology. Most physical buttons and knobs will be replaced with several AMOLED screens. They will have what Audi calls MMI Touch Response. It’s a haptic response system that reacts to soft and hard presses in different ways. One more novelty in this vehicle is a personal assistant. It will learn about the driver and he’s routine and customize shortcuts, display, and functions of the vehicle. Personal Intelligent Assistant will do it in a way that driver does or is likely to do. Maybe the best way to describe is, if you call someone when you leave home every day, the assistant will have their phone shortcut on the screen at that time.
Note: Image of Audi Prologue Concept interior
Another novelty is certainly related to autonomous driving. 2018 Audi A8 will be able to park itself and drive alone up to the speed of 37 mph. Although this isn’t fully-autonomous vehicle, this is a step forward to it.
2018 Audi A8 – Engines
As for the engine compartment, the 2018 Audi A8 will have new diesel V8 engine with around 400 horsepower. But due to it’s a diesel this engine probably won’t cross the Pacific ocean. North American market is most likely to get 3.6-liter turbo V6 for the base model. There should also be more powerful 4.0-liter twin-turbo V8, while the top offer will come with a new W12 engine with direct-injection and around 600 horsepower. As for the gearbox, eight-speed ZF automatic transmission is already standard for Audi models on U.S. market. Unlike on some models where Audi’s Quattro AWD system comes as an option new 2018 Audi A8 will have it as standard.
2018 Audi A8 – Price
New Audi flagship will arrive in Europe in early 2017, while we can expect A8 on U.S. soil later that year. The number on the price tag on current A8 is $82.425, and it will surely go higher for the new model. But even with all improvements, we don’t expect a figure more than $90.000 for the base model.